Our self-tanning formulas are crafted using natural and organic ingredients that nourish and protect your skin. Whether you prefer a subtle sun kissed glow or a deep dark tan, Fake It Tan has the perfect solution for you.

Fake It Tan uses 100% natural DHA making it the purest solution for cosmetic use. This ingredient is widely recognized and approved by the industry, and our specific type of DHA ranks among the highest quality available globally.

We are also proudly vegan-friendly, cruelty, paraben-free & ethically sourced

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Meet our Best Sellers

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WHAT THE FAKE IT TAN COMMUNITY IS SAYING

  • ★★★★★

    OBSESSED!
    I have been using fake tan every week for over 15 years and the Mousse in Ultra dark is by far the best I have ever used.

    the colour is such a creamy dark brown, no orange, no streaks, no patches!

    I am officially converted from the other brand I have been using

    - SHELBY H

    VIOLET BASE ULTRA DARK

  • ★★★★★

    The best gradual tanning face mist ever! I have tried SO many that have left my skin feeling sticky and caused my skin to have breakouts. Tan tonic is the perfect face mist! So good im onto my second bottle 🤍

    - ELLYCE Q

    TAN TONIC

  • ★★★★★

    Tried it as maintenance and loved how seamless it applies + the hydration level? Our of this world, while still light on the skin. I guess the ingredients speak for themselves!

    - VLAD

    COCONUT GLOW

  • ★★★★★

    Such an amazing moisturiser! It leaves your skin so moisturised, the balm has absolutely no oily residue it soaks into your skin straight away even if you apply ALOT! The product also leaves a very clear moisturised look as if your skin is glowing! The scent is absolutely amazing, smells clean, fresh and soft... read more

    LOVE LOVE LOVE ❤️

    - SANCHIA L

    BABE BALM

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