About the founder

Introducing Fake It! Tan, a creation born from Ashley Ferguson's 10 years of experience in the beauty and skin industry. With a wealth of knowledge in products and ingredients, coupled with firsthand encounters of beauty mishaps and successes, Ashley embarked on a journey to craft her own exceptional tanning line.

Unveiling a vision that caters to diverse skin types, tones, and undertones, our tanning formulas promise flawlessness without streaks. The secret lies in meticulously balanced pigments, expertly crafted by our dedicated team of product developers and laboratory artisans. The outcome? A radiant, deeply natural tan that beautifully harmonizes with your skin's innate radiance.

What sets us apart? Our commitment to 100% natural DHA tan actives, foregoing harmful additives detrimental to both you and the environment. Gone are parabens, sulphates, phthalates, mineral oils, and palm oil, replaced by a treasure trove of responsibly sourced, plant-derived elements. As ardent advocates of cruelty-free practices, we take pride in our ethical stance.

Witness the remarkable transformation as confidence blossoms with every application. Experience the joy of a tan that compliments and embraces everybody.

Today, embracing a year-round tan is a reality, free from UV worries, unwelcome chemicals, unsightly orange hues, or lingering odors. Embrace the allure of confidence while lavishing your skin with ingredients that not only adore you but also the environment we hold dear.

Ashley xo